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06-28-2021 |
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The process of naming a new company is a challenge that will have a decisive impact on the future growth potential of any startup or project. Funds invested in a premium business name, that will be recognizable, memorable, catchy and easily marketable, are a well-placed investment.
Startups that fail to invest in a premium name - or to secure a quality business project name with a matching dot com domain name - tend to spend a lot more on marketing and brand awareness campaigns, and usually lose or leak traffic and potential sales in favor of a competitive brand with a premium com extension, that brings higher recognizability and better memorability.
Choosing a right brand name for a new company startup might prove to be the most important decision to be made in the first stage of the formation of a new business. The perfect business name should be unique, recognizable and stand aside from the crowd, should also by easy to read and pronounce, and also should be marketable and brandable with having to spend excess funds on battling scores of similar, competitive brands.
When an entrepreneur stands before a task of naming a new business - the best starting point is to gather all business name ideas that are most suitable to name a company of this specific profile, and run some tests amongst their targer audience, their customers or their friends to find out which name is the most memorable, catchy and has the strongest association with the target niche. It is also crucial to remember, that a good business name needs to be versatile and general enough to allow for growth and expansion into new arreas. Company names used to name new business or the change a company name, or rebrand a company, should be carefully assessed and thoroughly tested before commiting to implement the new business name, because choosing a startup name and securing a matching brandable domain in dot com extension is a step of utmost importance, and it is often a coslty position of a startup budget.
Buying a premium business name with a .com domain might prove to be the best investment for a startup company in its first steps, or for a new business product to be launched. At the later stage, when the business product has gained scale, it might become increasingly costly and difficult to acquire a premium domain name matching the chosen brand. Your own success in building up a business with a lesser domain might pump up the price of the .com domain, so it is important to secure your crucial assets upfront.
The value of premium brandable domains in rising steadily, since the demand for top domains is rising and the supply is stricty limited, and a unique, brandable domain is a safe capital asset. It is a wise decision to secure a premium domain name at an early stage as an asset for future application, re-branding needs, launching new startups or branding and naming new apps or projects.
Naming anew company can be compared buying the headquarters for your business: you might be tempted to opt for a less costly solution, like a low quality brand with a domain with an alternative extension, that corresponds to investing in an
suburban office on a side street with poor communication. That will save you a lot of initial expense, but it will also cost you a lot more down the road.
But if you really care about the growthpotential of your new business, you know that funds invested in professional, well located and communicated HQ premises on a main street of the capital is an investment in the future of your company. The same goes for choosing a business brand for your company: if you go for a professional, memorable, catchy and easily marketable brand, the upfront cost will be much higher than with a random name picked from a name generator, but you will open wonderful growth opportunities
and market presence for your business. https://diigo.com/0kyvsk |
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