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You can use headline news or obscure news as your hook. It could be local, national, or international.
Let's say you're a plumber and you learn that the price of copper, which has been sky-high for the last year, suddenly dropped. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You own an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your firm manufactures bracelets that also secretly function as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
You got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. In the third situation, the company should aim at national publicity first, since their customers live anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. This is much easier than it sounds. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. You should explain your news connection in no more than four sentences to the person who is covering your topic. If you leave a voicemail message, please end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one.
A press release presents your news tie-in in a specific journalistic-style format. To find examples of press releases, search Google "sample" These are usually 400 words or less, or a page. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. You can learn all of the steps here now so that you are ready to take action when you hear about news that could make you famous.
1. Maintain the Reading Level
The first and foremost goal of every content writer should have is to provide understandable content. We know that every Google user is not a highly educated person.
All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. This will ensure that everyone can understand your content. This leads to a better traffic generation.
2. Site Speed
Your site should be fast. We all know that users will not wait more than few numbers of seconds to load their pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simple techniques of OnPage Optimization.
3. Use Images and Videos
Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
The public has changed the way they search. People can now simply use Google Voice Search to ask their questions. They are able to get answers quickly by doing this operation. Search engine optimizers should be updated by switching to Google Voice Search.
5. Post in Yahoo! & Bing
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. Our posts were used to be published in Google. Recent research has shown that Yahoo! is a better place to publish your posts. Bing and Yahoo! will lead to more traffic.
6. Switch to 'https'
Many content writers will use http protocol to publish their articles. Here is a new technique to increase the site traffic. Switch to https from http. It was also a well known latest SEO On Page Optimization technique.
7. Use keywords in your comments
Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Because, Google bots will consider comments along with the post. Some of the users will leave the long comments. Writers can make use of those comments. Writers can use those comments to insert one or two keywords whenever they find large comments.
The keywords should not be overstuffed Even if you add keywords, the comment should still look natural. In this way, writers can generate more traffic even by using comments for their posts. https://www.scribd.com/document/599338084/202722News-Telegraph |
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